Jan 13, 2023 11 min read

🍀 Wiser! #108: Microsoft and ChatGPT | AI is Everywhere | McDonald's, Mastercard and H&M in Web3 |

Wiser! #108: AI continues to dominate the news agenda, especially ChatGPT and Microsoft's investment in OpenAI. Are we about the see the end of Google's domination of Search? Plus tons of other insights and information from tech.

🍀 Wiser! #108: Microsoft and ChatGPT | AI is Everywhere | McDonald's, Mastercard and H&M in Web3 |
Table of Contents

w/Wiser! #108 - Friday 13th January 2023


You'll notice that the newsletter is shorter in reading length this week. That's partly because I'm travelling this week and next, and I have little time to write longer articles or post much on social media. It's also because I'm trying out something new, which is to put the longer form content into a separate page on the website. This keeps the email size down to help all of you who read Wiser! on your mobiles, which is a lot!

The thing is, I've started it this week, and you'll see a few links to "continue reading on Wiser! Things." This link will take you to the webpage if you want to know a bit more about the story having read the headline.

I hope you like it. 👍

Otherwise, Wiser! is all that you've come to expect with a ton of headlines, insights and information about what's happening in tech.

Meanwhile, thanks to all of the new Premium subscribers who have bought access to the Brand Strategy Collection. The next drop of brands named N to R will drop in the first week of Feb.

ATB, Rick

P.s. Remember: Insight and Information Gives You Leverage!

"Wiser! is always a worthwhile read” - Bob Riddler, Senior Leader, Strategic Sales

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w/Premium Content

The Wiser! Top 10 Predictions for the Tech Economy 2023

From AI to NFTs, from the race for space to the future of Twitter, in my 2023 Tech Economy Predictions, I cover them all. Read the 10 plus 1 predictions and my logic for each one of them here.

Wiser! Top 10 Technology Predictions 2023
From 2023 being the year of AI to NFTs becoming a tech for customer engagement, from Elon Musk walking away from Twitter empty-handed to Meta pivoting again, these are my Top 10 Wiser! Technology Predictions for 2023.


Whats happening in BigTech

ChatGPT and Microsoft

Big Story: Microsoft are to invest $10 billion in OpenAI on a $29 billion valuation. This comes days after it was announced that Microsoft was to build ChatGPT into its Office product range, changing the way more than a billion Microsoft users write Word docs and create PowerPoint presentations. Out of interest, take a look at Notion, who have already implemented a great example of what this looks like, which I'm using to write this newsletter.

It was also announced that ChatGPT will be integrated in the Microsoft search engine, Bing, creating a major threat to Google’s dominance of Search.

Here’s The Thing: Google are worried by the threat posed by ChatGPT. The tech giant has spent years working on its own chat bot and has actually built one to rival ChatGPT called LaMDA.

But it has been reluctant to share LaMDA widely because of its potential to generate false or toxic information.

According to the New York Times, Google has a second dilemma: if a chat bot responds to search queries with tight sentences and perfect answers, there’s less reason for people to click on advertising clinks.

Continue Reading on Wiser! Things.

In other BigTech news


What's happening in Metaverse

"We know our fans live at the intersection of innovation and culture and that's where McDonald's needs to meet them.”

For more on the brand strategy of H&M, American Eagle and McDonalds in emerging tech, sign up for the Brand Strategy Collection.


What's happening in Web3


What's happening in Technology

Generative AI continues to dominate the news agenda

In other Tech & Innovation news


🛠️ Tools, tips and tricks to save you time

Disclaimer: I get a commission from some of the products and deals in this email, but it doesn't cost you anything.


🎙 Big Tech Little Tech #16

The latest episode of Big Tech Little Tech is all about what's coming next as Shaun and I gaze into our crystal balls and make a few predictions for the year ahead.

Find all the links and show notes in the latest issue of the Big Tech Little Tech newsletter.

Find Big Tech Little Tech on all major Podcast platforms:

Apple Podcasts | Spotify | Amazon Music | Anchor | Pandora | Google Podcasts | Castbox | Deezer | Pocket Casts | Stitcher | RSS Feed | Subscribe to Newsletter

🌎 For all show notes, background links and everything to do with the show, go to the Big Tech Little Tech website.


Wiser! Newsletter

Wiser! is a weekly newsletter that makes sense of what's happening and what's coming next in the tech economy. From disruptive technologies, like blockchain, crypto and artificial intelligence, to emerging trends, like Web3 and the Metaverse. Plus there's a big focus on BigTech and the impact of social media.

The purpose of Wiser! is simple, to help you stay interesting, informed and one step ahead of your competition. Using easy and engaging language, I make sense of it all so that you don't have too.

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